Words from Seth Godin:

The least I could do

“One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.

No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.

Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.

Radically overdeliver.

Turns out that this is a cheap and effective marketing technique.”

Reminds me of the Good Samaritan’s overdelivering:  “He went to him and bandaged his wounds, having poured oil and wine on them.  Then he put him on his own animal, brought him to an inn, and took care of him.  The next day he took out two denarii,, gave them to the innkeeper, and said, ‘Take care of him; and when I come back, I will repay you whatever more you spend.’”  (Luke 10: 34-35).

Steve